Increasingly smart events
In 2011, 205 million people attended 1.8 million meetings at a total cost of $263 billion in direct spending in the United States alone, and yet analysts estimate that only 25% of organizations maintain real-time visibility into what they spend against corporate budgets. Event and engagement management technology is helping to change that by providing real-time data on event spend and increased engagement and exposure with attendees and exhibitors 24-7, 365 days a year.
“In 2013, we expect to see more organizations choosing event technology that helps them increase efficiency, extend engagement and grow their business across various types of events in their portfolio,” said JR Sherman, Senior Vice President of Business Solutions at ACTIVE Network. “We anticipate there will be an increased demand for technology solutions that ensure ‘smart events’ from the top down and the bottom up.”